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1. Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 11th ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF5823 BEL 2018.

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2. Integrated advertising, promotion & marketing communications

by Clow, Kenneth E | Baack, Donald.

Material type: book Book; Format: print Publisher: New Delhi : Pearson, 2017Online access: Click here to access online Availability: Items available for loan: Ziauddin College Of Media Science Library (1). Location(s): On Display HF 5415 COL 2017.